Kiwi doesn’t represent everyone in Aotearoa

Kiwi as an identifier is mostly used by non-Māori. From my experience and from the experience of the people I've spoken to, we're starting to see an increasing number of rangatahi Māori more comfortable in the cultural identity to use Māori as an identifier or their own iwi.”

Kiwi has been a national identifier in New Zealand since the early 1900s. But in recent decades some Māori have rejected the term, or the need for a national identifier at all.

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