We use your information to look at website traffic, analyse trends and generally help us build a big picture view of how the site is working. These insights are important because they help us to make the site better for you and our advertisers.
One of the ways we collect this information is by Nielsen//NetRatings or Neilsen Digital Content software. This is a service used by other New Zealand websites to anonymously collect web statistics, like the number of people who visit the site, how people use it, the number of pages viewed, what content is watched, what devices are used, and how long users spend on the site consuming content. Nielsen//NetRatings will also randomly ask visitors to complete anonymous short site surveys. Nielsen aggregates this information with other third party services to create anonymised content ratings. These ratings are useful for TVNZ, our advertisers and our industry.For more information and to find out how to opt out of this, please visit - http://www.nielsen.com/digitalprivacy#how-we-collect-data
Adobe Analytics and Google Analytics are other pieces of software we use that do the same sort of thing and help us to anonymously collect similar website statistics and insights about how our sites are being used. These pieces of software work by storing a cookie or token in your browser or app (if you've enabled cookies) which contains a unique identifier to track the number of unique visitors to our site.
Don't worry though, these systems don't identify you personally or store any personal info, unless you have agreed directly with the provider.